Foreword from the
Executive Board

Dear readers,

We had a successful 2025 financial year in a still-challenging market environment. Vorwerk Group again proved its strength in personal, one-to-one interactions and achieved a new revenue record of 3.6 billion euros. The core of our success continues to be the unique connection between people and products – built on a constantly growing Vorwerk community.

The growth in the number of our advisors is particularly pleasing: by pursuing systematic recruitment and offering attractive framework conditions, we have considerably expanded the international advisor base again, with over 129,400 advisors at year end – which means we have more than doubled the number of advisors since 2019. This strong direct sales community is the engine of our growth. It is what brings people’s fascination with our products to life, creates closeness with customers and is a powerful differentiating factor that sets us apart from the competition.

We have marked new milestones in the Culinary division with the announcement and successful launch of the Thermomix® TM7/Bimby® TM7 as well as the expansion of our Cookidoo® digital recipe platform. Kobold/Folletto also showed solid development and benefited from strengthened sales activities as well as a special edition limited release. Our overall performance is reflected in the operational result, which is significantly higher than the previous year.

In 2025 we adopted Strategy 2030, and also created a new operating model in the form of Vorwerk HOME, which more closely integrates the areas of product, technology, marketing and sales. This change is designed to strengthen our key markets, accelerate innovation and increase impact in international direct sales. As a family-owned business with deep roots in Wuppertal, we are also deeply committed to sustainability and societal engagement.

We wish to thank all our employees and advisors worldwide. Their commitment, passion and confidence have made this result possible. Together, we can be optimistic as we go into 2026: with a strong community, inspiring products and a clear strategy.

Wuppertal, 16 March 2026
For Vorwerk SE & Co. KG