Overview of Vorwerk
Vorwerk is the number-one direct sales company in Europe, and a worldwide leader in direct sales of high-quality household devices. This internationally active family business was founded in Wuppertal (Germany) in 1883. Vorwerk’s core business is the production and sale of high-quality household products (Thermomix®/Bimby® multi-cookers, Kobold/Folletto vacuum cleaners). Vorwerk consistently pursues direct contact with its customers, which puts its advisors at the forefront of activities because they serve as the central point of contact. akf Group is also part of the Vorwerk family. Vorwerk has Group revenue of 3.6 billion euros (2025) and is active in more than 60 countries.
International presence
Our markets
Belgium
China
Germany
France
Greece
Italy
Canada
Luxembourg
Malaysia
Mexico
New Zealand
Netherlands
Austria
Poland
Portugal
Switzerland
Singapore
Spain
Taiwan
Czech Republic
Turkey
United States of America
United Kingdom of
Great Britain and
Northern Ireland
Significant export countries
Brazil
Bulgaria
Chile
Costa Rica
Denmark
Guatemala
Indonesia
Israel
Kazakhstan
Colombia
Croatia
Morocco
Norway
Panama
Peru
Philippines
Romania
Slovakia
Slovenia
South Africa
Thailand
Hungary
Uruguay
United Arab Emirates
Business areas
Thermomix®/
Bimby®
Kobold/Folletto
akf Group
Vorwerk
Engineering
Vorwerk Ventures
Revenue by area
Total revenue 3,618.2 million euros
Key figures for the corporate group
| in millions of euros | 2022 | 2023 | 2024 | 2025 | ||||
|---|---|---|---|---|---|---|---|---|
| Group revenue | 3,171 | 3,208 | 3,172 | 3,618 | ||||
| New business of akf Group | 1,178 | 1,253 | 1,283 | 1,371 | ||||
| Total assets | 5,313 | 5,565 | 5,601 | 5,705 | ||||
| Equity | 1,405 | 1,491 | 1,513 | 1,565 | ||||
| Equity ratio in % (akf fully consolidated) | 26 | 27 | 27 | 27 | ||||
| Financial assets | 1,380 | 1,264 | 964 | 961 | ||||
| Other non-current assets | 1,230 | 1,365 | 1,559 | 1,583 | ||||
| Current assets | 2,636 | 2,859 | 2,995 | 3,078 | ||||
| Cash and cash equivalents¹ | 1,294 | 1,405 | 1,283 | 1,119 | ||||
| Investments² | 446 | 575 | 681 | 582 | ||||
| Depreciation and amortisation² | 300 | 294 | 310 | 366 | ||||
| Personnel expenses | 624 | 605 | 622 | 674 | ||||
| Employees | 9,394 | 9,127 | 9,307 | 7,926 | ||||
| Independent advisors | 213,447 | 94,231 | 98,875 | 116,883 |
¹ Including assets that can be liquidated in the short-term
² Excluding financial assets
Vorwerk Group
Vorwerk SE & Co. KG
Rauental 38
42289 Wuppertal
Germany
Phone: +49 202 564−0
Email: [email protected]
www.vorwerk-group.com
Executive Board
Dr. Thomas Stoffmehl (CEO)
Hauke Paasch (CFO)
Supervisory Board
Dr. Rainer Hillebrand (Chairman)
Daniel Klüser (Vice Chairman)
Dr. Hildegard Bison
Frank Losem
Dr. Stefan Nöken
Wolfgang Kölker
Dr. Timm Mittelsten Scheid
Honorary Chair
Dr. Jörg Mittelsten Scheid (Member of the Supervisory Board until 31 December 2025)