Highlights of
Vorwerks Media Coverage

Il Sole
With the new Cookidoo® Assistant and Recipe Translation benefits, the largest culinary community gains comprehensive AI features.

BILD

„KI-Update krempelt den Thermomix um“ – Vorwerk is taking the next step in the evolution of the Thermomix® ecosystem.

El Español

Vorwerk is taking the next step in the evolution of the Thermomix® ecosystem with the AI-powered Cookidoo® Assistant.

Laha
Major update for Thermomix® and Cookidoo®: Assistant, Recipe Translation and Arabic.

World of Direct Selling
In the Leadership Unplugged interview, Vorwerk CEO Dr. Thomas Stoffmehl shares his views on leadership, growth, and the future of direct selling.
Photo: Klaus Weddig

Westdeutsche Zeitung
A new brand identity is set to raise akf-Bank’s profile – the WZ spoke to Frank Henes and Hauke Paasch about the reasons behind this.

General-Anzeiger
This article offers insights into the daily work of our German Kobold advisor Bledor Çekaj, including some charming anecdotes from his professional life.

La République du Centre
The French media outlet La République du Centre reports on the visit of the French President to Vorwerk’s new production site.

Handelsblatt
Vorwerk achieved record sales in 2025. In the interview, CEO of the Vorwerk Group Dr. Thomas Stoffmehl, speaks about advisor growth, ongoing expansion, and many other topics.