Our Advisor Model

Genuine togetherness. Thanks to our advisors.

Our advisors bring Thermomix®/Bimby® and Kobold/Folletto into people’s homes — to try, discover, and experience together. Whether it’s live cooking with Thermomix®/Bimby® or a Kobold/Folletto demo, we don’t just explain — we show how our products can make everyday life easier, smarter, and even a little more beautiful.

At Vorwerk, direct sales goes far beyond selling: it’s about personal encounters, shared experiences, and making products tangible right where they’ll become part of everyday life.

This personal closeness, hands‑on products, and solutions that truly convince in daily use are what make direct sales at Vorwerk so special.

Thermomix®/Bimby® — making culinary success tangible

A Thermomix®/Bimby® cooking event is more than a demo — it’s a shared experience. People gather, cook together, explore new flavours, and see how easy great food can be: relaxed, inspiring, and full of joy.

Ingredients are ready, the kitchen buzzes with conversation, curiosity, and anticipation. Guided Cooking leads step by step; you weigh, stir, taste, and laugh — until that unmistakable aroma fills the air and turns a cooking night into something special.

New ideas spark, new favorites are found, and confidence grows to try dishes you once hesitated to make. That’s what makes Thermomix so special for so many.

Guests become fans. Fans become hosts. And one memorable evening often leads to the next.

Many live‑cookings happen through recommendations, others via our website or personal networks — building a community that loves to share its passion.

More about Thermomix®/Bimby®

Kobold/Folletto — cleaning solutions that fit everyday life

A Kobold/Folletto demo wins where it matters most: at home. Because every home is unique, our advisors start by listening — your floors, pets, allergies, carpets, delicate surfaces, tricky corners.

Then the demo becomes a hands‑on tour of your own rooms. The Kobold/Folletto VK7 glides across hard floors, pulls crumbs from crevices, swaps attachments with a click, vacuums and mops in one go, and lifts pet hair from upholstery. Customers get to try it themselves, ask questions, and feel how cleaning can be easier.

The result isn’t a promise — it’s a feeling: a home that’s cleaner, fresher, and simpler every day with a solution that truly fits your routine.

Most demos start with a recommendation; happy customers spread the word to family, friends, and neighbors. We also connect via digital touchpoints - or when an advisor stops by. In markets like Italy — one of Vorwerk’s strongest for cleaning — traditional door‑to‑door is still a proven part of direct sales.

And yes: in Italy, Kobold is known as Folletto — so familiar that for many it’s become a byword for vacuum cleaner.

More about Kobold/Folletto