Vorwerk Group DE | Kobold/Folletto

Kobold/Folletto impresses with superior solutions for a clean home that make life that little bit easier. 

Kobold/Folletto for a home that simply feels good

Kobold/Folletto — for a home that simply feels right. Life at home gets busy — and that’s what Kobold/Folletto is built for: the rhythm of family, work, pets, cooking, a bit of chaos, and the moments in between.  

Kobold/Folletto pairs precision engineering with intuitive cleaning solutions that adapt to what you need. From vacuum‑mopping to deep mattress cleaning, our systems are powerful, thoughtfully designed, and refreshingly easy to use.  

Because it’s about more than clean floors — it’s about the feeling of coming home, lighter routines, and a space that’s fresh and cared for, without the hassle.

Vorwerk Gruppe Kobold Advisor

Personal advice, tailored to your home

Our advisors take time, listen, and demonstrate the solutions that truly fit. Every home is different — which is why personal consultation is at the heart of the Kobold/Folletto experience.

Where human connection and technical precision come together, measurable added value is created. How this translates into reach, revenue and team strength is shown in the following data.

32 Countries
Countries

The Cleaning business has its own country organizations in 16 countries across Europe and Asia. In addition, Kobold products are distributed in a further 16 countries through distributors.

790  mio.
Euro Revenue

Revenue generated by the Cleaning business in reporting year 2025.

12200
Advisors

Advisors are active worldwide in Cleaning for Vorwerk.

For almost a century, Kobold/Folletto has been by people’s side at home - delivering cleaning solutions that simplify daily life and create a space that simply feels good.

At Vorwerk’s largest site in Wuppertal‑Laaken, Kobold/Folletto products are developed, designed, tested, and assembled - where German engineering meets smart technology, intuitive controls, and a dedication to products that stay with people for the long haul.

Kobold’s/Folletto’s strength is proven in the everyday. Through personal demonstrations, customers experience just how flexible, powerful, and refreshingly easy modern cleaning can be - tailored to their homes, habits, and needs.

Our advisors listen, offer truly individual advice, and bring Kobold to life. That personal connection makes all the difference.

Kobold/Folletto Timeline

Model 30

In 1929, Vorwerk had already made a name for itself in motor engineering, manufacturing drives for gramophones. But with the advent of the radio, sales faltered. New approaches were needed: why not use the gramophone’s reliable motor for household cleaning as well? The first Kobold/Folletto vacuum cleaner, the Model 30, was born and swiftly conquered German households—thanks in no small part to direct sales, which presented the benefits of this little helper right in customers’ homes.

Kobold 1930

The beginning of direct sales

August’s son, Werner Mittelsten Scheid, returned from the United States with a revolutionary idea: direct sales. It was a stroke of luck at just the right time, as retailers were struggling to explain the advantages of the new Kobold handheld vacuum cleaner. Personal product demonstrations at customers' homes proved to be much more successful. By 1935, 100,000 devices had already been sold directly.

Erste Beratergruppe um 1930

A true all-rounder: the Kobold/Folletto 53

A true all-rounder: the Kobold/Folletto 53

In two respects, the Kobold/Folletto 53 was a real highlight. Launched in the early 1950s, it was the first model in green and white, later featured the first electric carpet brush (ET1), and became an (almost) do-it-all device with clever attachments. In addition to vacuuming, it could limewash walls, kindle a fire in the fireplace, or dry boots and hair.

Kobold 1952 ohne Kabel

A new look, proven performance

With the VK118, Kobold/Folletto received not only a technical update in 1977, but also a new face. 

A more modern design, combined with the matching electric brush and an innovative filter system, brought fresh momentum and hygiene to floor care.

Kobold 1977

A genuine generational shift

In 1997, Kobold/Folletto set new standards in design and technology with the VK130. The fabric bag was replaced by a cleanly contoured plastic housing. Motor protection, HEPA and, for the first time, odour filters ensured 99.9% purified air and earned the TÜV allergy-friendly seal—a real relief in everyday life.

Kobold 1997

Revolution: from green to white

The Kobold/Folletto VK150 made its debut in white — smaller, lighter and more powerful thanks to an innovative, completely maintenance-free motor. Brand new: the 2-in-1 wet and dry cleaning attachment. It vacuums and mops at the same time — in a single step.

Kobold 2013

Launch of Kobold VK200

The VK200 is considered the most energy-efficient model in the Kobold range to date.

2016 VORWERK 2015 8330 tif

The first cordless Kobold/Folletto

Yes, it exists: a cordless vacuum cleaner from Vorwerk. With its slim form, the Kobold/Folletto VB100 picks up the design line of the “Original Kobold”. With the right attachments, it becomes a versatile cordless professional — and goes on to collect a string of awards in the following years.

VB100 frei

One modular cleaning system for every need

The Kobold/Folletto VK7 is both a superstar and, if desired, a true team player! The compact and powerful cordless handheld vacuum cleaner is the heart of the VK7 modular cleaning system and a true professional. It can be flexibly combined with various attachments and nozzles: it handles almost any cleaning task with ease — vacuum-mopping included.

Vorwerk Gruppe VK7 System

Practical and powerful: the VM7

The Kobold/Folletto VM7 is joining the range. It’s the perfect cordless handheld vacuum cleaner for a quick clean, whether at home or on the go.

Int kobold VM7 product launch PMAX V2 1200x1200px jpg gen lowres
Kobold VK7 Product in use

Kobold/Folletto VK7

One device, many solutions: With modular attachments you can switch in a flash from hard floors to carpets, clean upholstery and mattresses, reach crevices and corners precisely, and even extend care to glass surfaces. For quick in-between cleans and thorough deep cleaning — ergonomic, efficient, convincing.

Int kobold VM7 product launch PMAX V2 1200x1200px jpg gen lowres

Kobold/Folletto VM7

The handy and versatile mini handheld vacuum cleaner for in-between: Always within reach, lightweight and ergonomic for quick jobs on tables, sofas, in the car and in crevices. Strong, consistent suction power, precise attachments and easy maintenance — for instant order in everyday life.

Kobold VR7 2

Kobold/Folletto VR7

Smart, thorough, flexible: The robot vacuum cleaner cleans systematically and adapts to your home — with precise navigation, powerful suction and reliable edge and corner cleaning.

Vorwerk Gruppe VT300

Kobold/Folletto VT300

The corded classic for constant power: With consistently high suction and long operating time, it’s ideal for thorough cleaning over large areas. Combined with suitable nozzles for carpets, hard floors, upholstery and crevices, the VT300 delivers precise results — reliable, efficient, with no charging breaks.