The Vorwerk portfolio
For 143 years, Vorwerk has stood for proximity, quality, and products that make everyday life genuinely better.
Vorwerk is the leading direct selling company in Europe and Australia — and a worldwide leader in the direct sale of premium household appliances. According to the latest Direct Selling News ranking, the Vorwerk Group is now among the global top three product‑focused direct selling companies.
With our Culinary segment (Thermomix®/Bimby® and Cookidoo) and Cleaning segment (Kobold/Folletto), we inspire more than 129,000 advisors and millions of people at home every day. But the Vorwerk Group goes further: akf bank provides attractive financing solutions for private investors and for customers in sectors like agriculture, automotive, and energy. Nexaro, an independent tech start‑up for autonomous robotic vacuum solutions in commercial cleaning, and Vorwerk Ventures, our venture capital arm for high‑potential start‑ups, also strengthen the Group.
Today, we are active in about 60 countries and generate €3.2 billion in consolidated revenue (2024) — above all, we build trust through direct, personal encounters.
