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Digitally conceived – human made
Connections across the table – where local trust yields global success
Five countries, five perspectives, one shared ambition: reaching people, building trust and bringing direct sales to life. With its Strategy 2030, Vorwerk is focusing on further growth and targeted international expansion. Our five video clips from Belgium, Greece, Switzerland, Australia and Singapore show how direct selling is organised in different local markets – not according to a rigid template, but with an understanding of what makes people, cultures and markets unique in each region. This illustrates how Vorwerk combines its strategic direction with an understanding of local markets, thereby laying the foundations for sustainable global success.
- Belgium
- Greece
- Switzerland
- Australia
- Singapore
Belgium
Amandine Colot
She showcases how naturally Vorwerk fits into Belgium’s culture of sharing, enjoying, and hosting. Whether at a relaxed get-together or a social gathering, these personal moments and the hands-on experience of the products foster a sense of connection, trust, and enthusiasm.
Greece
Kalliopi Athanasiadou
As a mother of five and the leader of a 20-person team, Kalliopi has found a second family at Vorwerk. Her video shows her at home and at work – cooking and experiencing everyday life in Greece, where community, hospitality, and sharing meals play an important role.
Switzerland
Bettina Hofmänner
In the mountains, Bettina shows how well direct sales fits into Swiss culture: people enjoy getting together, spending quality time with one another, and sharing their enthusiasm. She welcomes guests into her home and turns every cooking experience into a special afternoon – enjoyable, personal, and always with a touch of fun.
Australia
Jeremy Spindler
During a home demonstration, he discovered the Thermomix®, learned to cook with it, and found his way into the Vorwerk community. His video shows how well direct sales fit into a flexible daily routine – and how Thermomix® and Cookidoo® bring the culinary diversity of many cultures right into homes across Australia.
Singapore
Jojo Lai
What began as a short-term plan for Jojo in 2019 quickly turned into something more. Her video shows how her work as an advisor gave her confidence in the kitchen and helped her build close, long-term relationships with her customers.
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