The Vorwerk Group’s portfolio of products and services includes premium household appliances, and leasing and financing services. At Vorwerk, research, development and sales all take place within the company, so that “Made by Vorwerk” is recognized as a seal of quality.
in sales generated by the Thermomix ® Division in 2021
An average of 59,900 advisors and 5,200 employees work for Thermomix ®
in sales generated by Kobold in 2021
An average of 11,400 sales advisors and
1,900 employees work for Kobold
Direct sales of premium products is Vorwerk’s core business. During a personal demonstration customers come to recognize the exceptional quality of the products.
Depending on the product group and local differences, Vorwerk practices different forms of direct selling. The benefits are clear:
For customers, there’s the opportunity to convince themselves of a product’s quality and performance during a personal demonstration in their own home.
For advisors, direct selling represents an attractive work and income opportunity that offers them maximum flexibility in a dynamic growth market.
Founded in 2005, Neato Robotics, Inc. with registered offices in Silicon Valley, launched its first series of robot vacuum cleaners in 2010. It was Neato, for example, that introduced an intelligent laser navigation system for robot vacuum cleaners. Vorwerk has been a shareholder in the US-based company since 2010. In 2017 Vorwerk ultimately increased its participation to 100 percent. This means that the Vorwerk Group now has a presence in the American market for intelligent robot vacuum cleaners. At the same time the two entities cooperate with each other, especially in the areas of R&D and manufacturing. Neato Robotics acts as an independent unit within the Vorwerk Group and has its own brand identity. The products are available both online and through trading partners in North and South America, Europe as well as in Asia.
in sales generated by NEATO Robotics in 2021
An average of 151 employees work for NEATO Robotics
Vorwerk founded akf bank in 1968; today, it counts among Germany’s largest leasing and financing companies. Anticipation of trends, wise adjustment to new market demands and responsible growth all go to make the akf group a valuable provider of special financing for small and mid-size companies.
in sales generated by the akf group in 2021
An average of 512 employees work for the akf group
The Vorwerk Group invests in companies pursuing novel and promising sales concepts through Vorwerk Ventures. The venture capital entity makes its investment decisions without any direct relationship to the strategy of the Vorwerk Group and thereby has the scope to invest in completely new segments that have the potential for strong growth and high profitability. The Vorwerk Ventures portfolio includes e.g. the following companies: LILLYDOO, OTTOnova, smartfrog, everdrop and Thermondo.
Vorwerk is represented in more than 60 countries. Discover our divisions respective sales markets around the world.