Success thanks to innovative products and services

The Vorwerk Group’s portfolio of products and services includes premium household appliances, and leasing and financing services. At Vorwerk, research, development and sales all take place within the company, so that “Made by Vorwerk” is recognized as a seal of quality.

Always an Extra Serving of Joy with the Thermomix® TM6

It was in 1970 that the idea of designing a device that could both mix and cook came to the man, who was then Managing Director of Vorwerk France. Soon after, in 1971, the “original Thermomix” VM 2000 came onto the market. Vorwerk has been continuously developing new models with improved performance and new features ever since – the latest of these being today’s Thermomix ® TM6.
With the integrated Cookidoo ® recipe portal, the Thermomix ® TM6 offers direct access to more than 75,000 carefully developed and tested recipes. The
Guided cooking function takes users through the recipes step by step. This makes the Thermomix ® a state-of-the-art, digital kitchen appliance. The Thermomix divison is represented with its own subsidiaries in a total of 16 countries in Europe, Asia and North America. In addition, more than 40 distributors are engaged in selling the multifunctional kitchen appliance.
More than 59,900 advisors worldwide demonstrate the Thermomix ® mainly at customers’ homes, thereby providing a cooking experience. Additionally, Thermomix ® is displayed in some countries in convential stores and also sold there to a certain degree.

1,697.3 Mio. €

in sales generated by the Thermomix ® Division in 2021

 

An average of 59,900 advisors and 5,200 employees work for Thermomix ®

Simplifying Housework for 90 Years

Kobold is one of the most traditional business segments and one of Vorwerk's best-known products.
When the company invented the Kobold handheld vacuum cleaner in 1929, it had succeeded in achieving high suction power with a small and handy device.
The next innovation was not long in coming, and in 1930 Vorwerk was the first company to introduce direct sales in Europe. Innovation, quality and durability - this is what the high-quality vacuum and cleaning solutions from Kobold stand for to this day. In addition to upright and handheld vacuum cleaners, the Kobold product range also includes a vacuum robot and a window cleaner.  A cordless vacuum cleaner with a matching cordless hardfloor vacuum and mop complete the product range.

The Kobold division is represented with its own subsidiaries in  a total of 12 countries in Europe and Asia.
In addition, more than 25 distributors are engaged  in selling the products. Kobold is active worldwide with a direct sales approach as well as with online shops  and company-own conventional stores.

819 Mio. €

in sales generated by Kobold in 2021


An average of 11,400 sales advisors and
1,900 employees work for Kobold

   

Vorwerk Direct Sales

Direct sales of premium products is Vorwerk’s core business. During a personal demonstration customers come to recognize the exceptional quality of the products.

Depending on the product group and local differences, Vorwerk practices different forms of direct selling. The benefits are clear:
For customers, there’s the opportunity to convince themselves of a product’s quality and performance during a personal demonstration in their own home.
For advisors, direct selling represents an attractive work and income opportunity that offers them maximum flexibility in a dynamic growth market. 

   

Neato Robotics

Founded in 2005, Neato Robotics, Inc. with registered offices in Silicon Valley, launched its first series of robot vacuum cleaners in 2010. It was Neato, for example, that introduced an intelligent laser navigation system for robot vacuum cleaners. Vorwerk has been a shareholder in the US-based company since 2010. In 2017 Vorwerk ultimately increased its participation to 100 percent. This means that the Vorwerk Group now has a presence in the American market for intelligent robot vacuum cleaners. At the same time the two entities cooperate with each other, especially in the areas of R&D and manufacturing. Neato Robotics acts as an independent unit within the Vorwerk Group and has its own brand identity. The products are available both online and through trading partners in North and South America, Europe as well as in Asia.

26 Mio. €

in sales generated by NEATO Robotics in 2021

 

An average of 151 employees work for NEATO Robotics

akf Group

Vorwerk founded akf bank in 1968; today, it counts among Germany’s largest leasing and financing companies. Anticipation of trends, wise adjustment to new market demands and responsible growth all go to make the akf group a valuable provider of special financing for small and mid-size companies. 

493,9 Mio. €

in sales generated by the akf group in 2021

 

An average of 512 employees work for the akf group

Vorwerk Direct Selling Ventures

The Vorwerk Group invests in companies pursuing novel and promising sales concepts through Vorwerk Ventures. The venture capital entity makes its investment decisions without any direct relationship to the strategy of the Vorwerk Group and thereby has the scope to invest in completely new segments that have the potential for strong growth and high profitability. The Vorwerk Ventures portfolio includes e.g. the following companies: LILLYDOO, OTTOnova, smartfrog, everdrop and Thermondo.

Vorwerk International

Vorwerk is represented in more than 60 countries. Discover our divisions respective sales markets around the world.