Vorwerk is the number-one direct sales company in Europe, and a world-wide leader in direct-sales of high-quality household devices.

Thermomix®/Bimby® – A culinary revolution

It all started in 1970 with a bold idea: a kitchen appliance that could both mix and cook. That vision became the very first Thermomix®. With each new generation, it has become smarter, more versatile, and more intuitive. Today, the Thermomix®/Bimby® TM7 connects users to over 100,000 recipes via Cookidoo® and guides them step by step through every cooking experience with its Guided Cooking function.

What began as an innovation now inspires people around the world - in 22 own national companies and through more than 36 distributors. Thermomix® makes cooking digital, personal and truly special – day after day, from home to home.

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1.7 billion €

in sales generated by the Thermomix ®/Bimby Division in 2024

An average of 86,900 advisors and 4,700 employees work for Thermomix ®/Bimby®

Kobold amazes with cleaning solutions that make live a little easier

Kobold is one of the most traditional business segments of Vorwerk. When the company invented the Kobold handheld vacuum cleaner in 1929, it had succeeded in achieving high suction power with a small and handy device.
The next innovation was not long in coming, and in 1930 Vorwerk was the first company to introduce direct sales in Europe. Innovation, quality and durability - this is what the high-quality vacuum and cleaning solutions from Kobold stand for to this day. The Kobold VK7 cordless vacuum cleaner is the centerpiece of the VK7 cleaning system. Flexibly combinable with various attachments and nozzles, it tackles every cleaning task in no time.

The Kobold division is represented with its own subsidiaries in a total of 16 countries in Europe and Asia.
In addition, more than 17 distributors are engaged in selling the products. Kobold is active worldwide with a direct sales approach as well as with online shops and company-own conventional stores.

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777 Mio. €

in sales generated by Kobold/Folletto in 2024

An average of 13,100 sales advisors and
1,800 employees work for Kobold/Folletto

Vorwerk Direct Sales

Direct sales of premium products is Vorwerk’s core business. During a personal demonstration customers come to recognize the exceptional quality of the products.

Depending on the product group and local differences, Vorwerk practices different forms of direct selling. The benefits are clear:
For customers, there’s the opportunity to convince themselves of a product’s quality and performance during a personal demonstration in their own home.
For advisors, direct selling represents an attractive work and income opportunity that offers them maximum flexibility in a dynamic growth market.

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akf Group

Vorwerk founded akf bank in 1968; today, it counts among Germany’s largest leasing and financing companies. Anticipation of trends, wise adjustment to new market demands and responsible growth all go to make the akf group a valuable provider of special financing for small and mid-size companies.

To the akf Website

643,3 Mio. €

in sales generated by the akf group in 2024

An average of 524 employees work for the akf group

Vorwerk Direct Selling Ventures

The Vorwerk Group invests in companies pursuing novel and promising sales concepts through Vorwerk Ventures. The venture capital entity makes its investment decisions without any direct relationship to the strategy of the Vorwerk Group and thereby has the scope to invest in completely new segments that have the potential for strong growth and high profitability. The Vorwerk Ventures portfolio includes e.g. the following companies: LILLYDOO, OTTOnova, smartfrog, everdrop and Thermondo.

To the Vorwerk Ventures Website