Vorwerk's core business is the development, production and direct sales of innovative premium household appliances. The Vorwerk Group's portfolio also includes financing solutions and a venture capital company.
in sales generated by the Thermomix ® Division in 2022
An average of 82,000 advisors and 4,200 employees work for Thermomix ®
in sales generated by Kobold/Folletto in 2022
An average of 11,100 sales advisors and
1,880 employees work for Kobold/Folletto
Direct sales of premium products is Vorwerk’s core business. During a personal demonstration customers come to recognize the exceptional quality of the products.
Depending on the product group and local differences, Vorwerk practices different forms of direct selling. The benefits are clear:
For customers, there’s the opportunity to convince themselves of a product’s quality and performance during a personal demonstration in their own home.
For advisors, direct selling represents an attractive work and income opportunity that offers them maximum flexibility in a dynamic growth market.
Vorwerk founded akf bank in 1968; today, it counts among Germany’s largest leasing and financing companies. Anticipation of trends, wise adjustment to new market demands and responsible growth all go to make the akf group a valuable provider of special financing for small and mid-size companies.
in sales generated by the akf group in 2022
An average of 507 employees work for the akf group
The Vorwerk Group invests in companies pursuing novel and promising sales concepts through Vorwerk Ventures. The venture capital entity makes its investment decisions without any direct relationship to the strategy of the Vorwerk Group and thereby has the scope to invest in completely new segments that have the potential for strong growth and high profitability. The Vorwerk Ventures portfolio includes e.g. the following companies: LILLYDOO, OTTOnova, smartfrog, everdrop and Thermondo.
Vorwerk is represented in more than 60 countries. Discover our divisions respective sales markets around the world.